Making Content for Kids of All Ages
Disney is known for the kind of entertainment that families of all ages enjoy together. This is certainly a source of both pride and inspiration inside the Company. But we also create entertainment experiences tailored for different age groups. For example, Baby Einstein products are designed to be enjoyed primarily by very young children together with their parents while some of our Disney movies are appropriate only for older kids with a broader understanding of the world around them. This section explains the approach we take to developing age-appropriate content and to helping consumers understand what's right for their families.