Online Safety for Kids
The Walt Disney Company is committed to offering children and families safe and fun online entertainment experiences. Disney Interactive Media Group has been vigilant about online safety for children since Disney.com first launched in 1996, from involvement in setting industry standards as the Web emerged to collaborative efforts with online safety leaders.
Since the enactment of the Children's Online Privacy Protection Act (COPPA) in 1998, Disney has carefully followed the development of the Federal Trade Commission's regulatory framework for children's information. As technology continues to evolve at lightning speed, Disney is committed to adapting rapidly to changes in technology to provide a safe and fun experience for children and families.
Disney Online uses a combination of many safety programs. They include parental controls and live moderators, as well as specialized software and tools that allow communication and social interaction while at the same time protecting Guests and their privacy. While Disney focuses significant resources on keeping children safe online, active parental involvement, oversight and guidance are essential to this mission. From the start, we build content that limits and/or avoids opportunities to exchange personal information.
Moderation and Filters
For example, Disney Fairies is an online immersive world where Guests can create their very own personalized Fairy and interact with one another. Players can chat, use emoticons (emotion icons) and work with other Fairies within the online world to accomplish group tasks and quests. Players are encouraged to follow the rules and to encourage others to do the same. In efforts to ensure safety in chatting, we leverage a sophisticated combination of live human moderators and highly specialized technology tools designed to protect Guests and their privacy while permitting communication and social interaction. The moderation tools filter every message to allow only pre-approved, white-list words and block attempts to communicate problem phrases and personally identifiable information.
For more information about online safety, please visit the Disney online safety site.