As we look to 2009 and beyond, environmental initiatives will be integral to our planning and decision making at all levels of the business. We know that our environmental goals must be challenging in order to motivate significant behavior change. To reach these goals, we will focus on expanding both the breadth and depth of medium-term targets. In addition, we will aim to promote consistency in our activities throughout the world to minimize our impact on the environment.
In 2009, we plan to focus on three components of strategic development:
The Green Standard
A critical component to the progress of Disney's overall strategy is the success of the Green Standard program. The third and fourth phases, Green Travel and Green Dining, will roll out in the first half of 2009. Green Travel will address environmental impacts related to Cast Member and employee business travel, while Green Dining will address environmental impacts associated with catering and the Disney commissaries. When launch is complete, Disney will have achieved a major goal: engaging each and every employee and Cast Member in reducing the company's collective environmental footprint. We expect this to be a foundation for future environmental program implementation at the company.
Disney's Environmentality Challenge, the company's signature youth environmental education program, is undergoing a national expansion. In coming years, children from around the United States will be able to participate in a program that has already engaged 1.8 million children in California, Florida, Hong Kong and the Cayman Islands. To learn more about Disney's Environmentality Challenge, click here.
Other exciting programs designed to engage youth in environmental action at home and at school are in development and will be discussed in future reports.
In 2009, we look forward to unveiling Disneynature, a new documentary movie label from Disney Studios, which aims to inspire a greater appreciation of the world we live in and the creatures with whom we share it.