The Disney Interactive Media Group (DIMG) is responsible for global creation and delivery of Disney-branded entertainment and lifestyle content across all interactive media platforms including PCs, mobile phones and video game consoles. The division operates two global content creation units, Disney Interactive Studios and Disney Online, which work together to take advantage of platform-specific expertise in order to create a line of connected, multi-platform entertainment experiences as well as a mobile phone service in Japan that launched in 2008. Disney Interactive Studios self publishes and distributes a broad portfolio of video games and interactive entertainment for handheld, mobile and console platforms globally. Disney Online produces kids entertainment and family community sites, such as Disney.com, the Disney Family Network, and an industry leading suite of online virtual worlds for kids and families. The Disney Interactive Media Group also provides broader interactive technology strategy, solutions and execution for The Walt Disney Company, including ABC.com and ESPN.com.