X GAMES 13 - THE WORLD’S GREENEST ACTION SPORTS EVENT

X Games Environmentality™: Eco-Action through Action Sports.

LOS ANGELES – ESPN X Games are back, and they’re greener than ever.

X Games 13, to be held in Los Angeles, August 2-5, 2007, will feature an enhanced Environmentality program that aims to reduce waste and preserve natural resources through the use of sustainable materials, an extensive recycling and compost program, incentives for fans who rideshare to the events and multiple interactive initiatives for spectators and staff.

"The X Games attracts a young demographic, and that puts us in a terrific position to lead by example in increasing environmental education and awareness for future generations," said Chris Stiepock, X Games General Manager. "Our sports depend on a healthy environment, and we're proud of our efforts to preserve natural resources in any way we can.”

At X Games 13, a wide array of measures are being implemented to assure that the massive action sports event minimizes its impact on the environment. As a result of X Games Environmentality (XGE) recycling and compost initiatives, last summer at X Games 12 71% of event waste was diverted from the landfill.

X Games Environmentality will also host the TRASHed Recycling Store in the X Fest spectator area at The Home Depot Center. Spectators are encouraged to Get Caught Recycling by placing their discards in the appropriate recycle or compost bins for which they will receive tokens redeemable for unique and eco-friendly prizes.

In a continued effort to raise awareness about ways to combat climate change, XGE is introducing X Rider, an initiative which will reward spectators who carpool four or more to a car or use LA Metro to get to The Home Depot Center. Recipients will receive a token that can be redeemed at the TRASHed Recycling Store for prizes and will automatically be entered to win one of several grand prizes. Additionally, XGE will plant 5,000 trees in California this year to assist with reforestation efforts following devastating fires in the region. To date XGE has planted more than 7,000 trees nationwide.

Specialized recycling programs have been put in place for maximum recovery and reuse of event materials whenever possible. More than 360 truckloads of dirt used to build the Moto X competition course will be reused in future action sports events. In staff catering areas, utensils, plates and cups will be made from biodegradable materials that can be composted. Grease created from food in the staff catering tent will be picked up by a local company that will manufacture the cooking grease into biodiesel fuel. Waste will be handled through an innovative three-stream sorting program to separate recyclables and biodegradable materials from trash. In addition, X Games will be setting up programs to recycle used office paper, cardboard, electronic waste and construction materials.

ESPN X GAMES

The annual X Games is the premier action sports event in the world and showcases more than 150 of the world’s top athletes competing in BMX Freestyle, Moto X, Skateboard, Rally Car Racing and Surfing. Last year, more than 138,000 fans attended the competition at The Home Depot Center and STAPLES Center, an increase of nearly 13 percent over X Games 11 in 2005 while another 35.6 million fans tuned in on ESPN, ESPN2 and ABC. The event is scheduled for August 2-5, 2007 with the surfing competition to be held July 3-6, 2007 in Puerto Escondido, Mexico. All competitions at STAPLES Center and The Home Depot Center are ticketed events, which can be purchased at all Ticketmaster locations, Ticketmaster.com and the box offices at STAPLES Center, The Home Depot Center and Team LA at Universal CityWalk.

ESPN, ESPN2 and ABC will provide 14 hours of live programming August 2-5 as well as X Games 13 coverage on ESPN International, EXPN.com, ESPN Classic, ESPN360.com, SportsCenter and ESPN2’s X Center. X Games 13 will be televised on ESPN International to more than 120 countries and territories in Canada, the Pacific Rim, Middle East, Africa, Orbit and Israel.

ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Part of ESPN Original Entertainment, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

X Games will remain in Los Angeles through 2009.

Disney’s Environmentality™

Disney's Environmentality is the attitude and commitment to preserve our environment through proactive actions. The concept of Environmentality was established as a fundamental ethic at The Walt Disney Company in 1990 to balance environmental stewardship with corporate goals and operations worldwide. Our long-term commitment to this philosophy helps us attain strategic objectives while demonstrating that environmental stewardship compliments bottom line profitability. Today, employees and communities around the world support environmental initiatives that conserve natural resources and provide financial benefits to our bottom line.

Media Contacts:

ESPN X Games:

Danny Chi, 310-642-1509, danny.c.chi@espn.com

Disney’s Environmentallity:

Christiane Maertens, 310-279-7370, Christiane.Maertens@disney.com

Erin Repp, 626-840-5415, erin.repp@disney.com