X Games Environmentality Announces Recycling Achievements From X Games 13

X Games Environmentality™: Eco-Action through Action Sports.

LOS ANGELES, CA – X Games Environmentality (XGE) delivered an impressive 84 percent recycling rate at X Games 13, held August 2-5, 2007. These results indicate that progressive waste minimization and resource conservation initiatives implemented throughout the planning and execution of the event have created a new standard for environmental excellence in action sporting events.

These accomplishments were achieved in part through an innovative composting program designed to capture and divert organic materials from the landfill. Spectators and staff alike were encouraged to participate in this program by composting paper and food products. The staff catering area has excelled in this effort through the use of compostable service products such as cups made from corn based PLA plastic; plates, bowls and to-go containers made from bagasse, a sugarcane by-product; utensils made from potato starch; and napkins made from recycled content paper. Products like these ensured that a majority of diners’ discards could be composted. In addition, kitchen grease generated by the staff catering kitchen was recycled into biodiesel and more than 3,500 pounds of surplus food and catering supplies were donated to a Los Angeles area food bank.

Custom designed, three-way collection receptacles provided sorting for beverage containers, trash, and organic waste in public and back-of-house areas, and included colorful graphics to educate participants about proper sorting procedures. In addition, cardboard and wood were also collected for recycling. Nearly 54 tons of wood and cardboard, which represented 49 percent of the total waste generated by the event was diverted from the landfill and either reused or sent to a specialized recycling facility. Surplus construction materials were also donated to Habitat for Humanity.

In a continued effort to raise awareness about ways to combat climate change, XGE introduced X Rider, an initiative that rewarded spectators who carpooled four or more to a car or used LA Metro to get to The Home Depot Center. Additionally, XGE planted 5,000 trees in the Tahoe National Forest to assist with reforestation efforts following the devastating Bassetts Fire that destroyed 2,000 acres of forestland.

“It’s a significant accomplishment to have such high levels of recycling at an event this large,” said Chris Stiepock, X Games General Manager. “It would not be possible without the commitment of the entire staff and key suppliers who keep the environment top of mind when planning and executing the event.”

ESPN X GAMES

The annual X Games is the premier action sports event in the world and showcases more than 150 of the world’s top athletes competing in BMX Freestyle, Moto X, Skateboard, Rally Car Racing and Surfing. Last year, more than 138,000 fans attended the competition at The Home Depot Center and STAPLES Center, an increase of nearly 13 percent over X Games 11 in 2005 while another 35.6 million fans tuned in on ESPN, ESPN2 and ABC. The event is scheduled for August 2-5, 2007 with the surfing competition to be held July 3-6, 2007 in Puerto Escondido, Mexico. All competitions at STAPLES Center and The Home Depot Center are ticketed events, which can be purchased at all Ticketmaster locations, Ticketmaster.com and the box offices at STAPLES Center, The Home Depot Center and Team LA at Universal CityWalk.

ESPN, ESPN2 and ABC provided 14 hours of live programming August 2-5 as well as X Games 13 coverage on ESPN International, EXPN.com, ESPN Classic, ESPN360.com, SportsCenter and ESPN2’s X Center. X Games 13 was also televised on ESPN International to more than 120 countries and territories in Canada, the Pacific Rim, Middle East, Africa, Orbit and Israel.

ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. Part of ESPN Original Entertainment, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia, China and Spain. The global franchise has also expanded its reach to EXPN.com, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.

X Games will remain in Los Angeles through 2009.

DISNEY’S ENVIRONMENTALITY™ is a fundamental ethic that blends business growth with the conservation of natural resources. Attention to the environment drives new business initiatives demonstrating how environmental stewardship goes hand-in-hand with bottom line cost savings. Proactive efforts that extend beyond compliance with environmental laws and regulations direct the course of Environmentality: Purchasing recycled products, waste minimization, resource conservation, research & development, community involvement, and education are all significant components that contribute to the success of this program.

Media Contacts:

ESPN X Games:

Danny Chi, 310-642-1509, danny.c.chi@espn.com

Disney’s Environmentallity:

Christiane Maertens, 310-279-7370, Christiane.Maertens@disney.com

Erin Repp, 818.553.7251, erin.repp@disney.com