X Games Environmentality
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January 24, 2007

WINTER X GAMES 11 GREENER THAN EVER


X Games Environmentality™: Eco-Action through Action Sports.

ASPEN, Colo. – ESPN Winter X Games 11, scheduled to take place Jan. 25-28 in Aspen/Snowmass, will expand upon a steadfast commitment to environmental responsibility through X Games Environmentality (XGE) and proactive support from Aspen Skiing Company as well as other local groups. After the successful launch of XGE in 2006, X Games continues to set the standard for environmental excellence in the production of sporting events. Environmental initiatives at Winter X Games 11 will focus on the following: the use of renewable energy, reducing waste through recycling and composting, the use of sustainable materials wherever possible and an enhanced staff and spectator education program.

XGE is committed to reducing greenhouse gas emissions through the responsible use of natural resources. Following the lead of Aspen Skiing Company, ESPN will utilize wind energy credits as an alternative source of energy for the Games. As a result, 100 percent of carbon and electrical emissions created by the Winter X Games will be subsidized with wind energy credits. To accomplish this, clean energy generated by wind farms throughout the United States will be added to the national energy grid, thereby lowering the demand for fossil fuels. Aspen Skiing Company also uses biodiesel fuel in their snowcats and Roaring Fork Transportation Authority operates the spectator and staff shuttles with clean-hybrid technology.

To further decrease carbon emissions, XGE is also planting a selection of trees on behalf of all athletes participating in Winter X Games 11. In their honor, Lodgepole Pines and Douglasfir trees will be planted in the Pike-San Isabel National Forest, located in Colorado, to contribute to the reforestation following devastating fires that took place in 2005.

"The ESPN X Games attracts a young demographic, and that puts us in a terrific position to lead by example in increasing environmental education and awareness for future generations," said Chris Stiepock, X Games General Manager. "Our sports depend on a healthy environment, and we're proud of our efforts to preserve natural resources in any way we can."

XGE also extends into green purchasing and use of environmentally sensitive, sustainable materials throughout event venues whenever possible. In the staff catering area, utensils, plates and cups made from renewable natural fibers, such as corn, sugarcane, and wood pulp are being provided.

A comprehensive recycling and composting program will again be implemented with receptacles placed throughout the venue in which spectators can recycle traditional items and compost biodegradable materials, such as food waste and paper products. Behind the scenes, additional landfill diversion measures are in place to recycle paper, cardboard, electronics, construction materials, and plastic shrink wrap. In an effort to ensure maximum recovery of these materials, recyclables will be processed at a specialized facility. The success of the recycling program at Winter X Games 10 in Aspen, Colo. last January resulted in 37 tons of waste being diverted from the landfill. Last summer, compost collection and recycling efforts at X Games 12 in Los Angeles diverted 71 percent of the event waste and more than six tons of nutrient-rich soil was produced from spectator and staff food waste collected on-site.

Aspen/Snowmass has been the Winter X Games host since 2002 and will remain there through 2010. Efforts made in the areas of habitat protection and enhancement, energy and water efficiency, green development, waste management, recycling and alternative transportation are what elevated Aspen Skiing Company to serve as the country's Green Leader in the mountain resort industry.

For more information, visit www.xgamesenvironmentality.com.

WINTER X GAMES 11
ESPN and ABC will feature 15 hours of live programming January 25 – January 28. ESPN2 will present daily late-night highlight programs from January 26 – January 29, resulting in 19 total hours of original programming for Winter X Games 11. Additionally, the Winter X Games will also be televised on ESPN's International networks to more than 121 countries and territories in Latin America, the Pacific Rim, Middle East, Africa and Israel. SportsCenter, ESPN's flagship daily news program, will report from Aspen/Snowmass starting Thursday, January 25 through Sunday, January 28. Each of those nights, the 11 p.m. ET SportsCenter will contain event coverage from Winter X Games 11.

ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. As part of the ESPN Original Entertainment division, X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. The brand has also grown to include international X Games events, EXPN.com, EXPN Radio, the large format film ESPN's Ultimate X, and various X Games-branded retail products.

DISNEY'S ENVIRONMENTALITY™ is a fundamental ethic that blends business growth with the conservation of natural resources. Attention to the environment drives new business initiatives demonstrating how environmental stewardship goes hand-in-hand with bottom line cost savings. Proactive efforts that extend beyond compliance with environmental laws and regulations direct the course of Environmentality: Purchasing recycled products, waste minimization, resource conservation, research & development, community involvement, and education are all significant components that contribute to the success of this program.

ASPEN SKIING COMPANY
Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains - Aspen Pitkin County Airport (ASE) (3 miles from Aspen) and Eagle County Regional Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company's website at www.aspensnowmass.com

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Contacts:
ESPN Winter X Games:
Danny Chi, mobile 310-500-5699, danny.c.chi@espn.com
Disney's Environmentallity™:
Christiane Maertens, mobile 310-279-7370, christiane.maertens@disney.com
Erin Repp, mobile 626-840-5415, erin.repp@disney.com
Aspen Skiing Company:
Kristin Rust, mobile 970-300-7021, krust@aspensnowmass.com


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