Why do you schedule programs only for Eastern Time zones?
Disney Channel is a dual feed network, meaning we broadcast an East Coast signal and a West Coast signal, and between those two feeds service the entire U.S. Most cable providers in the Eastern and Central time zones take our East Coast signal, so when promos run for programs driving tune-in to a specific time we include both Eastern and Central times in the message. Our West Coast signal services most cable providers in the Pacific time zone, and mirrors the same start times as our Eastern signal. Meaning if it starts at 8P on the East Coast, it starts at 8P on the West Coast also. For viewers in the Mountain time zone and states like Alaska and Hawaii, it's a little tricky because it's up to your cable provider to decide which signal they receive. MOST of them will take the West Coast signal, but it depends on your cable provider so it's best to check your local listings. Because of the variety in the Mountain time zone, and to save time, most networks focus tune-in messaging as outlined here, and every network says it a little differently so here are a few examples of the most common language:
"Catch an all new Good Luck Charlie, Sunday night at 8P Eastern/7P Central."
"Catch an all new Good Luck Charlie, Sunday night at 8P / 7P Central."
"Catch an all new Good Luck Charlie, Sunday night at 8P Eastern and Pacific."
With so many options available today for viewers, it's always best to check your local listings to make sure you don't miss your favorite Disney Channel programs!