NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN, NOR WILL A PURCHASE OR PAYMENT IMPROVE ONE'S CHANCES OF WINNING.

1. SPONSOR: Disney Online, 500 S. Buena Vista Street, Burbank, CA 91521.

2. ADMINISTRATOR: Ventura Associates, Inc., 1040 Sixth Avenue, New York, NY 10018, an independent judging organization whose decisions are final and binding with respect to this sweepstakes ("Sweepstakes").

3. ENTRY: During the twenty-four (24) week period commencing April 1, and ending September 15, 2012, this Sweepstakes will be conducted as twenty four (24) separate weekly sweepstakes ( individually, "Weekly Sweepstakes"), each commencing Sunday and ending the following Saturday (individually, "Weekly Entry Period"). You may enter each of the Weekly Sweepstakes in one of two (2) ways during the applicable Weekly Entry Period:

(a) SMS TEXT ENTRY: You may enter by sending on your cell phone ("Cell") the keyword "SONY" as an SMS text message to the SMS shortcode "347639" ("DISNEY") ("SMS Entry"). Standard carrier-messaging and data charges may apply to each text message sent and received. SMS Entrants will receive a confirmation SMS text message on their Cell. All Cell entrants must have a text messaging two-way capable phone and digital and SMS service in order to enter using the text messaging method. Text messaging may not be available in all areas. By entering via SMS Entry you grant to Administrator your consent to call your Cell should you be selected a potential winner.

(b) ONLINE ENTRY: As a registered member ("Member") of Disney.com, you may enter by logging onto http:/Disney.com/memories ("Website"), logging in with your Member Name and Password and following the "How to Enter" instructions ("Online Entry"). If you are not a Member, you may become a Member for free by visiting the Website and registering by providing the requested information on the Registration Form through the link on the site: "Not registered?" Upon becoming a Member by registration, you may enter by following the above instructions. Normal Internet access and usage charges imposed by your on-line service will apply. It is your sole responsibility to notify the Administrator if you change email address ("Address"). To do so, go to http://register.go.com/go/memberservices/home, log into your Website account with your Member Name and Password, click on "Modify" and follow the instructions on how to change the Address.

"Entry" shall mean and refer to each SMS and Online Entry.

For purposes of these Official Rules ("Rules"), all times and days are Pacific Time.

4. LIMITATIONS: All Entries for each of the Weekly Sweepstakes must be received during the applicable Weekly Entry Period as there will be no roll over of eligible Entries from earlier Weekly Sweepstakes to subsequent Weekly Sweepstakes. Entries for each of the Weekly Sweepstakes are limited to one (1) Entry per person/Cell/Address for each day during the applicable Weekly Entry Period, a total of seven (7) Entries during each Weekly Sweepstakes (regardless of method of Entry or whether one person has more than one Cell/Address or more than one person use the same Cell/Address). In event of a dispute regarding the identity of the person submitting an Entry, the Entry will be deemed to be submitted by the person in whose name the Cell/Address is registered. Entries by any method other than set forth above in Section 3 are void. Any use of automated or programmed methods of effecting Entry is prohibited. Open only to persons, who are, as of Entry, not minors (as defined by their jurisdiction of primary residence) and who are legal residents of, and physically located within, the 50 United States, D.C., US military bases, Puerto Rico, Guam, U.S. Virgin Islands, or Canada (excluding Quebec), (collectively, "Territory"), and not employees of Sponsor, Administrator or Sony Electronics Inc. ("Providers of Electronics Prizes"); their respective parent, subsidiary or affiliated companies; or the advertising, promotional or fulfillment agencies of any of them (individually and collectively, "Entities"); nor members of their households or immediate families (defined as parents, children, siblings, step-parents, step-children, step-siblings and their spouses). Neither the Entities, nor any of their officers, directors, shareholders, employees, agents or representatives (individually and collectively, "Releasees") are responsible for Entries from persons residing, or physically located, outside the Territory; Entries that are altered, delayed, deleted, destroyed, forged, fraudulent, improperly accessed, inaccurate, incomplete, interrupted, irregular in any way, late, lost, misrouted, multiple, non-delivered, stolen, tampered with, unauthorized, unintelligible or otherwise not in compliance with these Rules; or for lost, interrupted or unavailable network, server, Internet Service Provider, Website or other connections; telephone or cell phone text messaging availability or accessibility; or text message malfunctions; miscommunications; failed computer, satellite, telephone or cable transmissions, lines or technical failure; failed phone, computer hardware or software, failures, technical errors or difficulties; telephone transmissions; technical failures; unauthorized human intervention; traffic congestion; garbled or jumbled transmissions; undeliverable emails resulting from any form of active or passive email filtering; insufficient space in entrant's email account to receive email; or other errors of any kind, whether due to electronic, human, mechanical, printing, production or technical errors or other causes; even if caused by the negligence of any of the Releasees. Each of such potential Entries will be disqualified and any attempt by a person to use multiple email or cell phone accounts to register more Entries than the number allowed by these Rules may result in disqualification at Administrator's sole discretion. Void in Quebec and wherever else prohibited and subject to all applicable federal, state, provincial, territorial, local and municipal laws and regulations.

5. PRIZES: TWENTY FOUR (24) WEEKLY PRIZES: (ONE (1) FOR EACH WEEKLY SWEEPSTAKES): See chart below for each Weekly Prize and the approximate retail value ("ARV"):

Week 1	Handycam Projector Camcorder plus $200 Disney Gift Card	$850
Week 2	$200 Disney Gift Card	$200
Week 3	$200 Disney Gift Card	$200
Week 4	$200 Disney Gift Card	$200
Week 5	Handycam Projector Camcorder plus $200 Disney Gift Card	$850
Week 6	$200 Disney Gift Card	$200
Week 7	$200 Disney Gift Card	$200
Week 8	$200 Disney Gift Card	$200
Week 9	$200 Disney Gift Card	$200
Week 10	Handycam Projector Camcorder plus $200 Disney Gift Card	$850
Week 11	$200 Disney Gift Card	$200
Week 12	$200 Disney Gift Card	$200
Week 13	$200 Disney Gift Card	$200
Week 14	$200 Disney Gift Card	$200
Week 15	Handycam Projector Camcorder plus $200 Disney Gift Card	$850
Week 16	$200 Disney Gift Card	$200
Week 17	$200 Disney Gift Card	$200
Week 18	$200 Disney Gift Card	$200
Week 19	$200 Disney Gift Card	$200
Week 20	Handycam Projector Camcorder plus $200 Disney Gift Card	$850
Week 21	$200 Disney Gift Card	$200
Week 22	$200 Disney Gift Card	$200
Week 23	$200 Disney Gift Card	$200
Week 24	Handycam Projector Camcorder plus $200 Disney Gift Card	$850

Total ARV: $8,700. Limit one prize per person/Cell/Address for all Weekly Sweepstakes. All ARV's are in United States Dollars and based on the manufacturer's selling price at the time the rules were finalized. All expenses not specifically mentioned herein are not included and are solely a winner's responsibility. If the actual value of a prize is less than the stated ARV, the difference will not be awarded. Prizes are not redeemable for cash or transferable, except to a surviving spouse residing in the same household. No substitutions allowed except, at Sponsor's sole discretion, prizes of equal or greater value may be substituted. Sponsor will not replace any lost or stolen prizes. Prizes cannot be used in conjunction with any other promotion or offer. All prizes will be awarded provided a sufficient number of eligible Entries are received and prizes are validly claimed by October 31, 2012, after which no alternate winners will be selected, nor unclaimed prizes awarded. All terms and conditions of the gift card apply.

6. PROCEDURES: All Entries for each Weekly Sweepstakes must be received during the applicable Weekly Entry Period as there will be no roll over of eligible Entries from earlier Weekly Sweepstakes to subsequent Weekly Sweepstakes. On or about each Thursday following each Weekly Entry Period, in a random drawing conducted by the Administrator, the potential winner of the corresponding Weekly Sweepstakes and any alternates will be selected from among all eligible Entries received for that specific Weekly Sweepstakes. Odds of winning each Weekly Sweepstakes depend on the total number of eligible Entries received for that specific Sweepstakes. The decisions of the Administrator shall be final and binding.

7. WINNERS: On or about each Friday following each Weekly Entry Period, the potential winners of the corresponding Weekly Sweepstakes will be sent paperwork (by overnight delivery service if you have won a prize over $600 or First Class Mail or email if you have won a prize under $600). Administrator will make two (2) attempts on the Cell to reach those eligible entrants who have entered by Cell in order to obtain their mailing addresses, but no messages will be left. At the sole discretion of the Administrator, disqualification, forfeiture and the selection of an alternate winner may result from any of the following: [1] the return of any notification as undeliverable; [2] a potential winner's failure to provide Administrator with satisfactory proof of age, identity and residency; [3] a potential winner's failure to provide Administrator with satisfactory proof that he/she is the authorized account holder of the Cell or Address associated with a winning Entry; [4] a potential winner's failure to provide required additional information upon Administrator's request; [5] a potential winner's failure to execute and return an Affidavit of Eligibility/Liability/Publicity Release within five (5) business days after its mailing; [6] a potential winner's failure to respond with mailing address after two (2) attempts to reach an entrant by Cell who entered by Cell; [7] a potential winner's failure to validly claim any prize within ten (10) days after it is sent; [8] a potential winner's failure to validly claim any prize by October 31, 2012 and [9] any other non-compliance with Rules. Allow eight weeks for mail delivery of each prize from New York. In the event of any prize forfeiture, the Administrator may, in its sole discretion, award or not award the forfeited prize to an alternate winner, except where prohibited by law. Each Canadian resident who is a potential winner will be required to answer correctly a mathematical skill testing question without assistance of any kind whether mechanical or otherwise to be declared a winner and be eligible to collect a prize. All taxes are solely the responsibility of each winner. Each winner of a prize of ARV of $600 or more (except for any Canadian) will receive an IRS Form 1099 reflecting the value of his/her prize.

8. PRIVACY POLICY/DATA COLLECTION: Except as otherwise contemplated in these Rules, and to the extent entrants may otherwise elect at the time of Entry, information provided by you for these Sweepstakes is subject to Sponsor's privacy policy located at http://disney.go.com/corporate/privacy/pp_wdig.html ("Privacy Policy").

You consent that the Administrator may use your information for purposes of administration of these Sweepstakes and for prize fulfillment.

9. CONDITIONS: By entering these Sweepstakes and/or accepting any prize you may win, you agree that: [1] you have all rights, permissions and consents necessary to grant the rights to Sponsor as expressed herein; [2] you will abide by and be bound by the Rules, Administrator's decisions and the Privacy Policy; [3] the Entry becomes solely the Sponsor's property and will not be acknowledged or returned; [4] you release and hold harmless the Releasees from any and all liability for claims, injuries, losses or damages of any kind, including without limitation, death and bodily injury, resulting, in whole or in part, directly or indirectly, from the awarding, delivery, acceptance, use, misuse, possession, loss or misdirection of any prize; participation in these Sweepstakes or any Sweepstakes-related activity or travel or from any interaction with, or downloading of, computer Sweepstakes information; [5] the Releasees do not make any representation, warranty or guarantee, express or implied, relating to these Sweepstakes or prizes; [6] a winner's acceptance of any prize constitutes the grant to Sponsor and assigns of an unconditional right to use winner's name, address (city and state, province or territory only), voice, likeness, photograph, biographical and prize information and/or statements about these Sweepstakes for any programming, publicity, advertising and promotional purposes without additional compensation, except where prohibited by law; [7] in the event viruses, bugs, unauthorized human intervention, Acts of God, acts or regulations of any governmental or supra-national authority, war, national emergency, accident, fire, riot, strikes, lock-outs, industrial disputes, acts of terrorism or other matters beyond the Administrator's reasonable control, corrupt, prevent or impair the administration, security, fairness or proper play of these Sweepstakes, so that they cannot be conducted as originally planned, except where prohibited by law, Administrator has the right, in its sole discretion, to modify the Rules or to cancel, modify, terminate or suspend these Sweepstakes; and in such event, to select winners by such method as Administrator in its sole discretion shall consider equitable; [8] the Releasees are not responsible for typographical or other errors in the offer or administration of these Sweepstakes, including but not limited to: errors in the advertising, Rules, selection and announcement of winners and distribution of the prizes; [9] any portion of any prize not accepted or used by any winner will be forfeited; [10] the Releasees are not responsible for any inability of any winner to accept or use any prize (or any portion thereof) for any reason; [11] the Administrator has the right, at any time and at its sole discretion, to disqualify any individual it suspects to be doing any of the following: (a) tampering or attempting to tamper with the entry process or the operation of these Sweepstakes or the Website; (b) violating the Rules; (c) violating the terms of service, privacy policy or other terms, conditions of use and/or general rules or guidelines of any Sweepstakes property or service; (d) acting in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person or (e) for any other good cause as determined solely by the Administrator; [12] Administrator has the right to lock out an entrant whose eligibility is in question or who has been disqualified or is otherwise ineligible to enter these Sweepstakes; [13] since any attempt by any individual to damage the Website or undermine the legitimate operation of these Sweepstakes or the Website is a violation of these Rules as well as criminal and civil laws, and should Administrator believe or become aware that such an attempt has been, is being, or will be made, it has the right to seek remedies and damages from any responsible individuals to the fullest extent permitted by law, including without limitation criminal prosecution; [14] all disputes, claims and causes of action at law or in equity (individually, "Claim") arising out of or relating to these Sweepstakes, the meaning or interpretation of the Rules or any prize awarded shall be resolved by applying the laws of California, without regard to conflict of laws provisions therein, and shall be solely and exclusively brought in the state or federal courts within that state; [15] all Claims shall be resolved individually, without resort to any form of class action; [16] all Claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, but in no event include attorneys' fees, and under no circumstances will any entrant be permitted to obtain awards for, and hereby waives all rights to claim, punitive, incidental, special, consequential damages and any other damages, other than for actual out-of-pocket expenses and waives all rights to have damages multiplied or otherwise increased; [17] Sponsor has the right to modify prize award procedures at its sole discretion and [18] you are solely responsible for all fees incurred through your wireless phone service for text messages associated with participation in these Sweepstakes.

10. RULES & WINNERS' LIST: For a winners' list (after September 20, and before November 30, 2012) and/or Rules (before September 15, 2012), send a self-addressed, stamped envelope to: Share Magical Memories Sweepstakes Winner/Rules, c/o Ventura Associates International LLC, Dept. VP, 1040 Sixth Avenue, NYC, NY 10018. A copy of the Rules may also be obtained by printing this web page.