Custom content aligned with your brand's message, authored by the ultimate storyteller: Disney
Original editorial art, video, and more
Strategic distribution to amplify your brand’s story across digital and social platforms
Network Effect
Promotional support across the Disney Interactive network of digital experiences
Weekly newsletters with additional sponsorship opportunities
Premium placement across the social channels of the world’s #1 entertainment brand
What You Get
100% SOV on individual sections or the entire network of responsively designed blogs
Native placements of your posts within our blog feeds
Dedicated destination hosting all your custom posts
Integration of your branded content within blogs editorial (i.e. videos, sweepstakes messaging, etc.)
Integration of your brand's social media feed
Bonus: we’ll send you Mickey Ears, if you really want them
Social Lift
Disney’s social presence spans Facebook, Twitter, Tumblr, Google+, Pinterest, YouTube, and Instagram
Disney Interactive’s Facebook network has over 700 million likes
@Disney and @DisneyPixar have over 6 millions followers on Twitter
Disney network on YouTube has amassed over 2 billion video views
Disney social content organically reaches over 100 million people every week
Socially-driven content for the Disney nerd at heart
Community: Young digital natives who like Disney, love pop culture, and live their lives online
What’s the Story: Tales as old as time, retold for the internet generation
Beyond the blog: Oh My Disney’s original content lives throughout Disney’s massive social footprint
Publishes 3+ posts per day, 7 days a week
The best stories from inside Disney
Community: Adults who love all things Disney
What’s the Story: Entertaining and inspiring stories from inside the Disney brand
Beyond the Blog: Disney Insider publishes daily content across blogs and social, and weekly to 2 million email subscribers
Fashion, style, and beauty through a Disney lens
Community: Women 13-34
What the Story: Fashion-forward editorial, DIY design, upcoming trends, beauty tutorials, celebrity style, and more
Not Just Disney: Curating the world of style for the Disney fan
Launching Holiday 2013
The inside scoop on the music and stars you love
Community: Tweens, teens, and music lovers
What’s the Story: Music news, videos, and playlists from Hollywood Records, Radio Disney, Walt Disney Studios, and Vevo
Not Just Disney: Includes content from up-and-coming and established artists outside the Disney family
Relaunching October 2013
Social Footprint
Reels
Press
"It’s a brilliant win-win for Disney: promote the larger brand with original content while simultaneously reminding fans of the older properties that they love (and indirectly encouraging them to buy related merchandise)." - MediaBistro
"Now, with OMD, Disney will be making the bank off important posts like "10 Paperman Gifs to Make You Believe in Destiny" and "You Know You're a '90s Disney Kid When…" It's the right bite-sized strategy for our sharable times..." -Adweek
"Disney is now the world’s largest media company in terms of valuation. As such, it’s fitting that the storytelling powerhouse serve as prime example of what’s possible when decades of content meets marketing innovation." - Huffington Post
"[Oh My Disney]
is taking fun, sharable content and assembling it into an info-snacking, scrolling-friendly package." - Mashable
Contact
To express interest in advertising on Disney Blogs, please contact Disney Interactive Ad Sales at DISales@disney.com.
